Beauty of Joseon, SPF Filters: Mixed

It is impossible to find another brand that is fully imbued with the traditions of Korean culture. Each product uses the ancient Hanbang technology, inspired by ancient Korean medicinal herbs. Yes, it's all about Beauty of Joseon, a caring brand for all skin types that focuses not on external, but on internal beauty 🥰

The Beauty of Joseon, although created in 2021, dates back to the 14th century to the Joseon Dynasty, when women used local plants and minerals in their skincare routine. As a result, by combining ancient medicine and modern approaches, effective care cosmetics for every skin type were created 💫 Among its main advantages, we can highlight the following: 

• The brand uses advanced ingredients and formulas, including retinol, peptides, and cellular technology. 
• Perfect for people with allergic skin.
• The Beauty of Joseon is a completely cruelty-free brand that doesn’t use animal testing.

What beneficial ingredients does Beauty of Joseon use?

Remaining a 100% eco-friendly and natural brand is one of the most important principles of Beauty of Joseon. That's why you won't find a single example of low-quality, untested, or harmful ingredients in their products. Talking about useful elements, the most commonly found herbs in the composition are:

• ginseng root;
• peony root;
• gold;
• pearls;
• birch sap, etc.

But the truly legendary ingredients for Beauty of Joseon are rice water and rice bran. Take, for example, their iconic Beauty of Joseon SPF Relief Sun, 30% of which consists of rice bran extract (which has been used for centuries to brighten the skin) and the most advanced sunscreens, such as Tinosorb M.

Do you want to feel at one with nature, traditions, and culture? The Beauty of Joseon is your best decision 🌱